Listing
Commissions and Related Issues
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Are Commissions Negotiable?
In most areas there is
a "customary" percentage that real estate agents expect
to earn as a commission. Usually, it is six percent of the sales
price. In some areas it can be as high as seven percent. However,
just like anything else in real estate, this amount is negotiable.
When completing the listing agreement, you and your agent will agree
on the amount of the real estate commission.
Cut-Rate Listing Commissions
With the advent of the
web, a lot of agents are offering "cut-rate" commissions.
Most of the time, lower commissions are tied to a lower level of
service. If all you want is to be listed with the Multiple Listing
Service and a sign in the front yard, then a cut-rate commission
may be right for you. If you want an agent who will actively promote
your property to other agents and spend money on advertising, then
you probably are not going to get that level of service with a reduced
commission.
At other times, the lower
commissions are offered when you agree to tie in to other services
offered by the broker, such as agreeing to use a specific lender,
escrow, settlement, or title company. The broker (not the agent)
will probably have some type of ownership or profit participation
in those businesses.
The problem with agreeing
to tie in to these other companies is that they do not have to be
as competitive in pricing those other products or services.
Sometimes they are priced in a way that allows them to earn back
the income lost by offering a smaller real estate commission.
Another common practice
when you see an ad for a reduced commission is that the compensation
is lowered when you agree to buy your next home through the same
agent or broker. Usually, the reduced commission is not really being
offered on the sale of your existing home but on the purchase of
your next one. The ads are usually unclear on this.
As a result, when you
see an offer for a lower commission, you should analyze what you
are giving up by accepting such an offer. It probably will not be
readily apparent in the advertisement. Be sure to ask lots
of questions.
How
and When Listing Commissions are Earned
Your listing contract
specifies a listing price. Your agent’s job is to bring a "ready,
willing and able" buyer to present an offer. If you reach agreement
with the buyer, then the agent has done his job and earned the commission.
Once the sale has closed, the real estate broker gets paid from
the proceeds of the sale.
If the buyer proves unable
or unwilling to conclude the sale, the house is placed back on the
market and the agent has to begin earning his or her commission
all over again.
However, if the seller
backs out or does not accept an offer that meets the price and terms
of the listing agreement, the listing broker has still earned the
commission. They may want to be paid, even though you did not actually
sell your home. Therefore, it is very important to carefully consider
every detail when completing your listing contract and accepting
an offer to buy your property.
copyright
2000 by Terry Light and RealEstate ABC, revised 2002 |